Our Story

Founders, Sara and Kristen, met at their day job at Google bonding over being the only females in the backcountry ski club. They both wanted to help other women to capture that same magic they experienced while out in the backcountry together. Additionally, they wanted to apply their experience in big data, product insights, and ad tech to the outdoor industry to create more inclusive marketing content and product offerings for women.

Thus they launched The Elevated Alpine in March of 2020 - at the very start of COVID when a sense of community was needed more than ever.  Within the first few months, The Elevated Alpine gained incredible momentum from the community, selling out events and attracting partnerships with brands such as Shimano, POC, Pearl Izumi, Mammut, Dynafit and more.

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Our Philosophy

We believe in an open environment for rad women to connect with other rad women in the outdoors.

A place where there is no hesitation to ask questions and no need to doubt answers.

A place where you can be yourself and celebrate others while leveling up your outdoor knowledge and skills.

A place that puts women non-negotiably at the center. A place that elevates our position in the industry and our mindsets as well.

Meet the Team

Technologists by day, alpinists by night. This is The Elevated Alpine founding team.

 
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Sara Robbins

Co-Founder

sara@theelevatedalpine.com

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Kristen Smith

Co-Founder

kristen@theelevatedalpine.com

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Kate McLaughlin

Head of MTB

kate@theelevatedalpine.com

Corey Aretakis

Head of Skiing

corey@theelevatedalpine.com